Ballard Designs asked acclaimed Beverly Hills interior designer James Swan to design the four central rooms in their March/April 2009 catalog.
Behind The Scenes

Go behind the scenes at Ballard’s Style Studio website to see a gallery of Jim’s favorite pieces and their great prices.
Also on Ballard’s Style Studio:
An Interview with James Swan: Decorating on a Budget

James Swan budget decorated this Living Room for Ballard’s March/April 2009 catalog.
Ballard: We asked James to design four different rooms for us, all filled with Ballard Designs. We are thrilled to have James creating a fresh new approach to our products. His unique sense of how a room should evolve will inspire our customers to go beyond their comfort zone in creating their own style. James has created some of the world’s most beautiful spaces. His style is instilled with clean, effortless elegance, a consistent eye for detail and keen sense of the appropriate.
We introduced James to our new items that would be featured in our March 2009 catalog. He feverishly started sketching ideas and concepts for the living room, bedroom, dining room and office space we wanted him to conceptualize. What an inspiration! We hope you enjoy James’ vision which reflects his eye for detail and his process in creating spaces filled with eclectic taste and personality.
Then, we talked to him about the project and how he approached the project:
SKETCH * JAMES ON LOCATION * FINISHED ROOM

Ballard Designs: What was it like to work exclusively with Ballard Designs?
James Swan: There were three big benefits: Number one – the range of options. Ballard has amassed an amazing body of stylish products for the home and it was exciting to have such a broad selection. Second was the uniqueness of options. A lot of resources out there seem to cookie-cut their lines to reflect what’s already on the market. Ballard consistently offers unique, fresh choices that reflect the worldwide market. And I really appreciated how easy it was to use Ballard. Homemakers have enough challenges, so to work with a company that makes the process easy, is worth its weight in gold.

BD: Where did you begin in decorating these rooms?
JS: When building a room, I like to work from the bottom up, just like building a home where everything springs from the foundation. When you select a rug or carpet for a room, you give yourself wonderful parameters for color, pattern and texture that can be easily spun into each subsequent selection.
BD: After the rug, what’s next?
JS: I would say that the major upholstered pieces would take the next slot of importance, followed shortly by major case pieces (tables, chests, armoires, etc). Upholstery you will sit on most everyday of your life needs to be beautiful, comfortable and appropriate to the home. Case pieces should function in a way that supports how you use a room, so give thought to what your needs are and how a specific piece can meet those needs.

BD: What about color and texture?
JS: We communicate a wide range of ideas and emotions by the colors we select and we support those with the added dimension of texture. A beautiful room is of little use if it doesn’t entice you in and put you at ease. I believe that the rooms you see here, strongly supported by their range of colors, do just that – they put you at ease.
BD: What role do accessories play in your rooms?
JS: I like to think of decorative accessories as the jewelry in a room. A woman can be beautifully dressed and ready to head out the door when suddenly she adds a piece or two of jewelry and suddenly she dazzles! Accessories do the same thing in a room; they add character and interest particularly when they reflect the tastes and interests of those living in the home.

BD: Which room did you have the most fun putting together?
JS: Each room was great fun, but I think the office might be my favorite. The broad range of accessories used in the room help to sketch out the personality of the people living there. To me, this proved very exciting because it was very close to the work I do everyday, creating unique spaces for my clients and their families.
Coming Soon…a new book from interior designer James Swan!

101 Things I Hate About Your House
By James Swan
with Carol Beggy
Illustrations by Stanley A. Meyer
What if you could buy one book for the cost of a chrome bathrobe hook in a popular mall store’s catalog and that book could add thousands of dollars to the value of the your home and enhance your quality of life? Homeowners, aspiring homeowners, renters, and those looking to recoup some of the value lost in the recent market downturn, would consider such a book a gold mine. 101 Things I Hate About Your House from nationally renowned interior designer James Swan is that book.
As Beverly Hills-based practitioner of the principles for gracious living, Swan is the perfect style Sherpa to guide readers on their journey of transformation as they improve their daily surroundings and develop a more gracious way of life. Whether the place you call home is a 1,000-square-foot bungalow in Arlington, Massachusetts, or $1,200 month rental in a five-story walkup in a Chicago brownstone, or a sprawling Contemporary-style in Los Angeles, everyone has dreams of what they want their home and life to be. Swan’s 101 Things is an instructional manual for those who want to make the most of what they have. It is a crisp and humorous book that takes readers on a room-by-room, subject-by-subject, thirteen chapter tour of “everyman’s house.” Along the way, the book points out “101 Things” that require attention and while the laughter echoes, Swan delivers solid, practical solutions. Readers are primed for action as they set out to improve their surroundings and, more importantly, their lives.
By eschewing the traditional glossy, high-end, four-color tomes depicting unattainable interiors, 101 Things shines the light of humor on practical opportunities and presents doable, cost effective solutions for readers to make their homes and lives more beautiful. Swan’s smart, concise and practical advice can be turned into reality regardless of income, size, style or location of the reader’s home.
Swan says that “Regardless of the state of your estate, be it massive or minuscule, or your Style IQ, these principles of good living will deliver a framework for a gracious home and by extension more gracious living… And unlike subjective opinions about “style” and “taste” these principles can be focused in a way that allows you to celebrate the home you have and the life you lead. Another way to look at this is that you can have fun with your home. I hereby give you permission to do so.”
Make sure to enter to win the James Swan DesignCoach™ American Express $500 Gift Card Contest today!

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